Nusret Gokce is the co-owner of a steakhouse in Istanbul. But that’s not why millions across the globe are avidly watching his moves.
He is also the subject of a number of videos in which he slices and dramatically seasons different cuts of meat in a fashion that can only be described as sensual.
A flick of the knife, twists of the fingers, a flourish of salt from a few metres in the air and you’ve got the reason #saltbae's action is trending across the globe.
Gokce boasts a cool 1.1 million Instagram followers and has enjoyed a certain level of notoriety in Turkey for a while.
Though the origins of his boost to Internet fame this week are unclear, it’s safe to say that Gokce has tickled the fancy of many a (assumedly carnivorous) viewer - particularly those on Twitter.
An image of Gokce sprinkling a delightfully large handful of salt onto a giant steak has become a meme that's proving hugely popular.
His own Instagram account is filled with strangely sensuous videos, including a clip in which he gets a little weird with a roast, and a lot of shots of him in elegant suits. His meat cooking and slicing videos get as many as 3 million views.
He's even prompted the question, what if Salt Bae was Australian:
