'The most important thing in communication is not what you said but what they heard'

Tal Rabina is a strategic, media and crisis management expert. Tal is in charge of the strategy of the European Jewish Association (EJA) as well as of EIPA-the Europe Israel Press Association.

Source: Supplied

Since the massacre on the 7th of October, Tal and his team in Israel and in Europe have been working around the clock in order to supply journalists and leaders in the EU with reliable information, data and interpretation of whatever takes place in Israel.

They arrange media conferences, address parliamentarians and other key people, and focus on personal communication rather than “Hasbara”.

Tal and his team also mentor pro-Israeli student groups on campuses as well as community leaders, helping them to cope with the wave of anti-Semitism that is engulfing Europe at present.