Netflix, which has paid millions for deals with top comedians like Chris Rock and Dave Chappelle, is moving into music, landing a three-project deal with Beyonce worth a whopping $US60 million ($A83m), sources tell Variety.
The first of the three specials is Homecoming, the behind-the-scenes documentary chronicling her 2018 Coachella performance - a massive spectacle of dance, visuals and music that reaffirmed Beyonce's moniker of Queen Bey - which premiered on Wednesday.
The price tag on this instalment, for which Beyonce Knowles-Carter is credited as executive producer, writer and director, hovers around $US20 million (A$28m).
Beyonce's rep did not respond to Variety's requests for comment; Netflix declined to comment for this story, although a source at the company disputed the financial terms of the deal.
Beyoncé's 'Homecoming' documentary has offered a rare glimpse into the star's private life. Source: Netflix
According to Vulture, HBO was also interested in the project, having had a long relationship with Knowles-Carter (the cable network aired her 2016 Lemonade film as well as her 2014 On the Run Tour concert special with husband Jay-Z and 2013 doc Life Is But a Dream), but backed out when Netflix came in with a richer offer. (HBO has not responded to Variety's request for comment.)
With the release of Homecoming, Beyonce also surprise-dropped a 40-track accompanying album that includes two bonus cuts near the end: Before I Let Go and I Been On.
The former is a cover of a Frankie Beverly & Maze classic featured in the documentary's closing credits, while the latter is an updated version of a song that was uploaded to SoundCloud back in 2013.
And more music is coming.
As Variety recently reported, the audio to her 65-minute Lemonade film, which had only lived on Tidal, the subscription streaming service helmed by Jay-Z, will be available on all streaming services starting April 23.
It stands to reason that her future Netflix projects will also include a music companion.
Is the R&B matriarch worth such a hefty price? Considering the press-shy performer rarely consents to interviewers, films like Homecoming offer fans an up-close look at Beyonce's creative mind at work as well as her tireless work ethic.
In addition, it allows for a peek at her life off the stage, where she's a mum to three, including twins born 10 months before her Coachella performance.
"What people don't see is the sacrifice," says Beyonce in one of the movie's many voiceover segments. "I definitely pushed myself further than I knew I could. And I learned a very valuable lesson. I will never, never push myself that far again."
Netflix's previous forays into exclusive music content include last year's Springsteen on Broadway special, Lady Gaga's Gaga: Five Foot Two, released in 2017, the Quincy Jones doc Quincy and the critically lauded series Remastered.
