Labor is on the way to winning the federal election despite the party's primary vote dropping, according to both the latest Newspoll and Ipsos figures.
According to the Newspoll figures released in The Australian, the two-party preferred split showed Labor in the lead with 51 per cent, and 49 per cent for the Coalition.
However, the Labor party's primary vote dropped to 36 per cent, the lowest since August 2018 when Scott Morrison became prime minister. Support for the Coalition remained unchanged at 38 per cent.
The Newspoll figures showed Mr Shorten shedding four points in his approval ratings to 35 per cent while Mr Morrison dropped one point to 44 per cent.
However, in the latest Ipsos poll, Scott Morrison's lead over Bill Shorten as preferred prime minister has substantially decreased while Labor's lead over the coalition has reduced by a point.
The Ipsos poll shows Mr Morrison is favoured by 45 per cent of voters while the Labor leader is preferred by 40 per cent, the Sydney Morning Herald and The Age reported on Sunday.
Scott Morrison's lead over Bill Shorten as preferred prime minister has substantially decreased. Source: AAP
That gap of five per cent had been 11 per cent in the previous Ipsos poll one month ago.
Labor's lead over the coalition reduced by one point to 52-48, compared to 53-47 in the previous poll.
Mr Morrison will spend Monday on the NSW south coast focusing on Australia's manufacturing industry.
Australian Opposition Leader Bill Shorten at the launch of Labor's federal election campaign at the Brisbane Convention and Exhibition Centre. Source: AAP
The prime minister will announce incentives to invest in new technology with a dedicated $50 million fund, if the government is re-elected .
The coalition also wants to reinvigorate the 'Australian Made' campaign to enourage more foreigners to buy products made down under.
After officially launching Labor's campaign in Brisbane on Sunday, Bill Shorten headed to Sydney where he will detail the party's commitment to extra funding for hospital emergency departments.
Mr Shorten drew on his personal experience of taking a child to emergency in the middle of the night.
"There's nothing more nerve-wracking, exhausting or dispiriting," he said on Monday, echoing his speech at the launch.
"When you're there you can see that our doctors, nurses and ambos are absolute heroes. But you can also see they need more support, and that cut to hospitals have a real impact."
The official launch also brought together former prime ministers Julia Gillard and Kevin Rudd, who appeared smiling side-by-side.
Leader Bill Shorten sets out Labor's vision at the party's election campaign launch in Brisbane. Source: AAP
Paul Keating was also in attendance, but Bob Hawke was unable to make it due to ill health.
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