One Direction, Taylor Swift shine at AMAs

One Direction and Taylor Swift were the big winners at the American Music Awards, which focus on commercial success with fans voting for the prizes.

Jennifer Lopez and Iggy Azalea

TV executives are nervous about Iggy Azalea and Jennifer Lopez performing their raunchy duet live. (AAP)

Boy band One Direction has taken home top prizes at the American Music Awards as chart-topper Taylor Swift used the platform to deliver a staunch defence of traditional album buying.

The American Music Awards focus on commercial success with fans voting for their favourites, in contrast to the older Grammy Awards in which music industry professionals select what they consider to be the year's top work.

One Direction, the heartthrobs who have released albums every year since 2011, won the biggest prizes including Artist of the Year and Favorite Album with their latest work, Midnight Memories.

The British quintet flew into Los Angeles for the gala ceremony at the Nokia Theatre, where the young men thanked screaming fans for One Direction's success in the US.

Taylor Swift received a new award for excellence named in honour of the American Music Awards' late founder Dick Clark, a pioneer of music television performances with his American Bandstand show.

Accepting the award from Motown legend Diana Ross, Swift appeared to dish out a new round of criticism, albeit obliquely, against the streaming service Spotify from which she has pulled her music.

Thanking her fans, Swift said: "What you did by going out and investing in music and albums is you're saying that you believe in the same thing that I believe in - that music is valuable and that music should be consumed in albums, and albums should be consumed as art and appreciated."

Swift's latest album, 1989, enjoyed the highest sales of any US album in its first week in 12 years. It far outpaced industry expectations by selling two million copies in the US in its first three weeks.

After the album came out, Swift pulled her entire catalog from Spotify, accusing the fast-growing streaming service of devaluing music by not paying enough back to artists.


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