Australian sleepwear retailer Peter Alexander has stopped selling a boy's pyjama top after complaints that it was sexist.
The grey top - emblazoned with the text "boys will be boys" - has caused furore on social media.
Melbourne mother Bridie Harris was reportedly the first to complain about the product.
"Boy won't be boys. Boys will be held accountable for their actions," she said in a post on Peter Alexander's Facebook page, which has since been removed.
"I hate to see an Australian store, who makes such great pjs, put such a sexist statement on a t-shirt intended for young boys. Excusing boys of their behaviour is not a step in the right direction. It's 2018."
Peter Alexander replied that the top would be removed from sale.
"Thank you for taking the time to get in touch with us and bringing this to our attention ... We do not tolerate the behaviour that is being associated with this slogan," it said.
Before the item was removed from retailer's website, the product description read "boys will be boys, so leave them to it in this warm and cosy quilted sweater. Perfect for winter adventures".
Many on social media supported the decision.
However, some have hit back at the move. One Melbourne woman told radio station 3AW on Wednesday that she was a victim of domestic violence but this move "went too far".
