The Recognise campaign launched by then prime minister Julia Gillard in 2012 is being ditched following Aboriginal Australia's abandonment of symbolic constitutional recognition.
The Australian reports the government-sponsored marketing campaign for indigenous constitutional recognition will be discarded months after a rebrand was floated.
That proposal followed the Referendum Council rejecting symbolic constitutional recognition in favour of a constitutionally-enshrined advisory body and a commission to oversee treaty-making and truth-telling.
After the Uluru summit in May, the Recognise campaign said it might need to rebrand its campaign but was in no hurry to do so with the referendum debate ongoing.
Recognise has received tens of millions of dollars in funding over the past five years and enlisted high profile Aboriginal ambassadors including Adam Goodes. Footy clubs and companies from BHP to Qantas are also involved.
The airline recently removed the Recognise "R" logo from many of its planes after Reconciliation Australia said it was dumping the campaign, the Australian reported on Thursday.
The news came as Cape York figure Noel Pearson urged the country's leaders to prioritise a national vote on indigenous recognition above other proposals to become a republic and extend parliamentary terms.
