The unexpected fashion trend England coach Southgate is setting

In an England Football team full of flashy, trend-setting stars, it is their unassuming coach Gareth Southgate influencing fashion trends.

Gareth Southgate

England coach Gareth Southgate has become a surprise fashion icon during the FIFA World Cup Source: Getty Images

The England boss has become renowned for his dapper attire on the sideline and his habit of wearing a waistcoat for every one of the Three Lions' matches at the FIFA World Cup so far has prompted an incredible increase in sales for the classic accessory.

British department store Marks & Spencer, who are the official outfitters for the England team, have announced a 35 per cent increase in sales for all of its waistcoat lines since the start of the tournament in Russia.

Despite Southgate‘s new status as a fashion trend-setter, the former England defender was quick to laugh off suggestions he is set to follow in the footsteps of one of his former teammates.

“I’m no David Beckham,” Southgate said.

“I’m slightly concerned because as a centre half that took a lot of knocks to the head, I’m not normally synonymous with being a fashion icon.”

Stifling heat in Russia has made Southgate’s decision to wear the full waistcoat throughout the tournament even more surprising.

Southgate revealed his motivation in sporting his new trademark saying it was important to look smart while representing his country at the World Cup.

However, he also admitted the waistcoat serves a more practical function as it helped cover up his sweat patches.


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By Nick Houghton


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The unexpected fashion trend England coach Southgate is setting | SBS Sport